No one can deny the fact that videos play a vital role when it comes to marketing. It is a better way to reach people and deliver the message in a very creative and an interactive way. They have the potential to strike a chord with an audience and create an impact in the minds of the audience. If the videos are done properly after doing a lot of research, they can be really effective and can give an unbelievable return on your investment. In this article, we will see the reasons to use videos for marketing.
Increase in sales
It is a proven fact that videos have a positive impact on increasing sales in any business. Most of the videos from Austin Video Production are an evident example as it has increased the sales for various clients. Especially in digital marketing, adding the video of the product or the services that are being offered will increase the sales drastically. It is said that the videos used in marketing have a massive conversion rate of 80%. Various studies have shown that nearly 74% of the people who saw the explainer videos have bought the products.
In any business return on investment is one of the most important things, and there are no second thoughts on the fact that videos are an amazing way to increase the ROI. We do accept the fact that video production is a bit expensive than most of the other things. But we can assure you that it is worth it. The best part is that you can make some simple videos which can be effective. At the end of the day, it is the content that matters.
Your product or service might be one of the best in the world. But at the end of the trust of the audience is the one that matters and we all know for a fact that to gain the trust of the audience is not an easy thing. One of the easiest ways to do it is by using video content. Using the video content will give you an emotional connect with people, which will increase the trust in your brand.
Increase the dwell time
There is this concept called dwell time, which is one of the most critical parameters considered by the search engines to rank sites. Dwell time is actually the time that a particular user spends in a site. Videos are definitely one of the best ways to increase the dwell time, and it will also engage the audience in a better way.
A better connect with mobile users
Mobile and videos go hand in hand. It is said that more than 70% of the video content that is produced is consumed by mobile users. In the present situation, mobiles are not just communication devices. It is more of a platform where you can market your services and your product. So it is important to capitalize and make the most of it.